About SalCium®

SalCium®, a brand synonymous with innovation and vitality, has been delivering exceptional quality and steadily growing in the local market since its inception in 2002. The name "SalCium" holds deep meaning: "Sal" translates to "cell" in Malay, while "Cium" signifies "kiss." This distinctive name represents our commitment to nurturing cellular health and our heartfelt dedication to skin care. It proudly reflects the brand’s Malaysian roots and highlights our profound expertise in skin health.

We firmly believe that healthy skin starts with healthy cells. When cells are meticulously cared for, the skin naturally radiates the vitality of a baby’s healthy complexion. Common skin issues such as dryness, sensitivity, dark spots, and wrinkles gradually diminish over time, unveiling unprecedented brilliance and vibrancy.

SalCium® perfectly combines science and nature, utilizing pure plant extracts and advanced technological innovation to deliver a safe, gentle, and highly effective skincare experience. We go beyond external beauty, striving to awaken the skin's vitality from its cellular core, ensuring every inch of skin feels the touch of renewed health.

At SalCium®, we promise to uphold the balance between nature and science. We are dedicated to creating a future where health and beauty coexist for consumers worldwide.

SalCium® Founder: Ben Looi

Ben Looi, the founder of SalCium, is a visionary and pioneering entrepreneur. He graduated from the Australian Maritime College, where he majored in marine science and developed a deep interest in marine biology. During a research project on marine organisms, Ben discovered the remarkable ability of starfish cells to self-repair and regenerate. This natural phenomenon inspired him: if human cells could be effectively nurtured and activated, could the health of our skin and hair be fundamentally improved as well?

Motivated by this insight, Ben was determined to combine science and nature to create innovative products that care for the skin at the cellular level. He founded the SalCium® brand, with its name symbolizing his passion for cellular health: “Sal” means cell, and “Cium” represents a kiss, reflecting the brand’s commitment to nurturing health from within the cells, helping skin and hair return to a natural, youthful state.

Before founding SalCium®, Ben extensively researched common issues in skincare and scalp health, discovering that many traditional methods focus solely on surface-level effects, neglecting the fundamental importance of cellular health. Drawing from his knowledge of starfish cell repair, he translated this natural principle into an innovative skincare technology, blending plant-based extracts with cutting-edge science to create a range of products that are natural, safe, and highly effective.

Ben has always believed that SalCium® is not just a product, but a lifestyle that merges health and vitality. His vision is to globalize the brand and share this philosophy with consumers worldwide, all while maintaining uncompromising standards. As he often says:


“Cells are the foundation of life. Only when cells are carefully nurtured can health and beauty naturally flourish.”

SalCium®’s Policy

We do not just formulate our unique products but we also base on our SENSE to architect our products too.

"SENSE" the Differences

"S"ustainable 

  • We are committed to protecting the planet by ensuring that no rare or endangered species listed by the International Union for Conservation of Nature (IUCN) are used in our products.

"E"thical 

  • Our commitment to ethics drives us to use plant-based ingredients and adhere to cruelty-free practices, ensuring no harm to animals at any stage of our development process.

"N"atural

  • Harnessing the pure power of nature, our products are crafted from carefully selected natural ingredients to deliver authentic care.

"S"afe

  • Safety is at the heart of everything we do. Our products are meticulously formulated to be gentle, safe, and suitable for diverse skin types.

"E"ffective

  • We strive to exceed expectations by creating products that deliver visible and meaningful results, ensuring every customer feels valued and satisfied.